Blog 4: Bad day to make a decision?

21st April 2020 in the evening

I had a bad day today- marking student exams all day- by the evening, feeling frayed.

Sent an email to the consultancy saying I’m an academic so I didn’t think I was what they were looking for… also I said:

So to take “400% increase in ‘dream of losing teeth’” There’s a paper published recently in a decent journal that showed that teeth falling out dreams were related to dental irritation (specifically, tension sensations in the teeth, gums, or jaws upon awakening) not to some type of psychological distress.  Whereas one of the universal dream symbol dictionaries websites would probably say something like teeth falling out “means” a personal relationship that’s not going well or some such thing. As to your finding that there’s 400% increase in ‘dream of losing teeth’ could mean that people aren’t visiting the dentist during the lockdown, so there is an increase in dental irritation….But obviously that’s speculative….

I can’t see how that sort of thing about teeth would help them in “growing sales for search and paid media”.

Help! I don’t get it…

I just don’t see how there’s a match between me and them…

Blog 3: Thinking about it…

21st April 2020 in the morning

I did a search on the agency and found out they are “experts in growing sales using search and paid media for specialist ecommerce brands.”  Hmmm….

Blog 2: The PR consultancy, Google and dreams

20th April 2020

I had an email from a PR consultancy today asking for my comments on a piece they are running on people remembering more elaborate and vivid dreams during lockdown. Their data is from Google searches, for example:

      • 2,450% increase in ‘why am I dreaming about my ex’
      • 600% increase in ‘What does it mean when you dream about falling’
      • 300% increase in ‘What does it mean if you dream about someone’
      • 400% increase in ‘dream of losing teeth’
      • 400% increase in ‘dreams about hair falling out’
      • 140% increase in ‘dream about having a baby’

They said they could showcase my book, which would be good but I don’t know much how about how PR consultancies work so I decided to “sleep on it.”

Blog 1: Dreaming during Covid-19

12th April 2020

My first blog – coffee to get me going- what to write? Just….

Beginning with coffee

Today is Easter Sunday, a lovely sunny day but it doesn’t feel normal because of the virus. Internet posts suggest Covid-19 is making peoples’ dreams “less normal”, making them more vivid, with, possibly, more threatening content. As expected, people don’t dream of the virus per se but of things they associate with the virus- like insects or other natural disasters like tsunamis or earthquakes or terrorist acts like 9/11.

America’s day of terror

But, maybe, it’s not the virus with associated threats that is hyping up dreams but, simply, because people are getting more sleep.  Sleeping in means more early morning dreams which are often more intense and elaborate.  Yesterday, Dalena van Heugten, a Dutch friend and colleague of mine emailed me to see if I wanted to collaborate on a dream study during the Covid-19 lockdown. We’d hope to get some individuals who keep dream diaries to get “before and after” the virus comparisons. We’ve both noticed more intense dreaming ourselves. Some people are reporting looking forward to having these more adventurous dreams, during the day time boredom of the lockdown. Dreams reduce what’s called emotional reactivity- meaning dreaming about negative or positive events lessen their emotional impact- making negative experiences less upsetting and positive ones less elating. So dreaming about virus-associated threats would lessen our anxiety about the virus. Or maybe these exciting, intense thrill-seeking dreams are just compensation for our boredom during lockdown!